1. Time your booking. On any given day, prices can fluctuate based on whether the hotel thinks it will be able to fill its rooms for the night. Your best time to book is usually within 24 hours of the stay, when hotels slash prices to avoid vacant rooms, but that creates a lot of uncertainty and isn't ideal when you're traveling in an unfamiliar place.
2. Check for affiliation and other discounts. You may qualify for additional discounts simply by belonging to an association or organization. but groups as diverse as the American Bar Association, the United States Billiard Association and even the Professional Disc Golf Association offer discounts on various hotel chains. Check with your professional organization, university or any other group you might belong to. Your credit card might also offer discounts – Visa Signature, for example, offers discounts and perks on a rotating cast of hotels.
3. Use rewards malls. When it comes time to finally book, utilize cash back and credit card rewards to earn bonus rewards. Keep in mind that while anyone can use cash back websites, you might need a credit card to access card issuers' online malls.
4. Negotiate, not pay, for upgrades. Instead of booking the fanciest room in the place, reserve a lower-rate room and then ask for an upgrade. If you're traveling at an off-peak time, you have a higher chance of moving up to a vacant, better room at check-in.
You can also try a number of tactics to score an upgrade such as:
Calling a manager to see what room is available (it usually helps to mention if it's a special occasion)
Showing up exactly at check-in time in hopes that your room won't be ready, and they'll have to upgrade you to a better, prepped room
Tipping in advance and asking nicely for an upgrade
Here, too, your credit card can come in handy. The American Express Fine Hotels and Resorts booking tool gives room upgrades, resort credits and breakfast. Visa Signature and World MasterCard cardholders can also get special deals.
5. Keep an eye out for price drops. Savings don't stop when you book your hotel. As mentioned before, a room's price can fluctuate significantly, but not many people have the time or inclination to sit around hitting "refresh" to see if the nightly rate has dropped. Services like Yapta track the price of your room and let you know when it drops. Tingo goes a step further and actually rebooks the room for you, crediting the difference back to your account. It also keeps an eye on other rooms in the same hotel: If a better room's price drops below yours, the service will upgrade you even if your room's price didn't change.